SAP Precision Marketing

Today’s consumers are accustomed to a continuous onslaught of marketing. They’re adept at filtering out irrelevant campaigns and prefer brand interactions that reflect their past behavior and current context. SAP Precision Marketing enables marketers to deliver these personalized experiences, building deeper relationships and ongoing loyalty.


precision marketing


Business Value

  • ŸEnhanced in-station experience, satisfaction and loyalty – save money/time, get the right product
  • ŸIncrease store traffic/basket size/conversion/wallet share

Use Cases

  • ŸDeployed to both station service reps and customers
  • ŸIncrease station traffic with 1:1 personalization at the point-of-decision
  • ŸInterpret consumer behavior based on current and past history, profile, etc.
  • ŸSend targeted offers, product, info and personalized recommendations
  • ŸUse together with SAP Sales Manager, SAP Customer Loyalty and SAP CRM Service Manager to deliver a personalized sales and service experience


Insights and references

Companies utilizing SAP Precision Marketing have experienced activation rates of up to 47%