SAP Customer Loyalty

Deliver a personal, engaging mobile experience your customers will love. SAP Customer Loyalty is a customizable mobile app the enables consumer facing brands to build stronger relationships with their customers. Boost customer loyalty, transaction volumes and conversion rates.


customer loyalty


Key Features

  • Get personalized offers, share with social networks, add to a loyalty card, and redeem at a POS
  • Ditch plastic loyalty cards and store program information in a digital wallet
  • Manage loyalty accounts on the go – review points, status levels, and upcoming rewards
  • Use the store and merchant locator to search for driving directions and location details


Business Value

  • ŸAcquire and engage customers
  • ŸExpand relationships
  • ŸCreate loyalty
  • ŸReduce cost of servicing customers

Use Cases

  • ŸEasy-to-use mobile transaction channel
  • ŸUniform multi-channel experience
  • ŸAccount management, loyalty, and rewards
  • ŸPersonalized product recommendations, coupons, offers and promotions
  • ŸProduct catalog, shopping cart, and buying experience
  • ŸmWallet and mPayment (including pay at POS)
  • ŸPost-sales service


Insights and references

67% of CMOs are focused on enhancing customer loyalty and encouraging advocacy as a top priority (Source: IBM Global CMO study) – this mobile solution will help them tackle this challenge