Articles

SAP Shopper Experience

According to the Google Shopper Marketing Council, 79% of smartphone owners use their mobile devices to research and buy products. Give them the shopping experience they crave. Our mobile shopper app – customizable to your brand identity – delivers a personalized experience that will combat showrooming and capture consumer mindshare.

Key Features

• Boost customer loyalty and increase transactions with personalized offers they can share on Facebook
• Make it easy for consumers to plan shopping trips, create shared shopping lists and locate the nearest store
• Give in-store shoppers the ability to scan items for product details, pricing, and availability
• Save them time, letting them scan items to a mobile shopping cart and breeze through the checkout line
• Drive repeat transactions with better tools for managing their loyalty status and earn more rewards

Business Value

• ŸEnable customers with smarter in-store shopping
• ŸReduce time and resources needed upon check-out
• ŸIncrease basket size with personalized offers and recommendations
• ŸProvide consumers with substitutes, alternative and complementary products as they shop

Use Cases

• ŸIn-store scan and go functionality
• ŸSelf check out with Payment Wallet and POS integration
• ŸCreate custom lists (shopping, wish, private and shared)
• ŸCollaborate and share lists with family and friends

Insights and references

7% Higher customer satisfaction where customer profiles, history, and preferences are available at the point of interaction (Source: SAP Performance Benchmarking)