SAP Precision Marketing

Today’s consumers are accustomed to a continuous onslaught of marketing. They’re adept at filtering out irrelevant campaigns and prefer brand interactions that reflect their past behavior and current context. SAP Precision Marketing enables marketers to deliver these personalized experiences, building deeper relationships and ongoing loyalty.

Key Features

• Combine historical data with real time contextual signals for a dynamic view of each customer
• Boost conversion rates with one-to-one marketing messages delivered at just the right time
• Automatically optimize campaigns according to past behavior – to further personalize interactions
• Benefit from industry-specific use cases designed to promote your brands or those within your network
• Get started quickly with a cloud-based solution that can scale with future growth

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